— Topic —

    Business Environment

    1 receipt tracked • 50% industry hit rate

    — Filed —

    1 receipt on Business Environment

    Browse all →

    RECEIPT #MARK-R

    NOV 19, 2024

    Partially right.

    PREDICTION BY

    Mark Ritson
    As for 2025, Ritson observes a palpable sense of anxiety about what comes next across New York, London and Sydney. The answer? ‘No one knows,’ per Ritson. But ‘all bets are off.’

    FOLLOW-UP

    2025 exhibited significant macro and marketing uncertainty, including AI disruption, political volatility, and debate about marketing effectiveness. This qualitatively aligns with elevated anxiety and perceived unpredictability, but not a single measurable crisis.